There’s a considerable possibility you’ll find it here if you’re seeking perfection in logo design. The way the design was put together was probably foreshadowing, yet it still manages to be one of those logos that appears tough to change. The minimal design features are timeless and do not appear to be out of date or part of the new ethos. The Lakers logo has stood the test of time. The previous logo makeover occurred in 2001 when the emblem was given a black border and more vibrant colors, making it stand out even more. The “Los Angeles” logo has been the visual centerpiece of the Lakers logo ever since the 1960s, whereas the gold basketball has undergone slight color variations throughout the years. The basic yet familiar logo of a purple “Los Angeles Lakers” wordmark above a gold-colored basketball has remained virtually unchanged for decades, with only minor color and font variations. When you look at how the Lakers logo has developed – or hasn’t – you can understand its importance to the team’s identity.Įver since the club has come into existence, the Los Angeles Lakers have displayed its distinctive logo prominently. They are one of the most decorated and competitive teams in the NBA to date.įor decades, the team has been distinguished by a single logo, frequently hosting famous stars and even larger games. Should it? Who am I to say.Even if you aren’t a basketball fan, you certainly are familiar with the Los Angeles Lakers. Only then did the bowtie detach from the word even now it still keeps evolving. And it had the word chevrolet across the middle of it until the lay 80's. it can serve as an evolutionary path from a wordmark to a brand logo, leaving room to further refine it later.Įver look at how the chevy bowtie evolved? The original wordmark was practically illegible. Once I knew what it was, I saw the cleverness in it, and felt it was a good choice. Personally, when I first saw the new logo, I was like WTF is that. it just helps to remember when we are being subjective rather than objective, and to leave room for other subjective opinions as well. Strong personal opinions, particularly about design, are good. It's good to be spicy, just not toxic (and I didn't take you as toxic, just opinionated lol). They got a symbol and a wordmark, and you just don't like it personally?įor what it's worth, you should have left the earlier comment in place. Just so much personal investment in what they "should" have done. And people upvoted a whole post about Kia. If no one was confused and no buzz generated then they failed. KIA will get there, its logo overhaul, generating free marketing, and all press is good press. No one looks at Mcdonalds M logo and thinks what the hell company is M. Long term confusion is bad, I don’t know if you’re being serious?, we are talking about short term buzz. KIA a stagnant brand is good to add confusion to itself, or maybe romanticize it and call it mystery. Once your audience can predict what’s happening next, they lose interest and walk away. And 1% book an appointment.Ĭonfusion can be good in marketing. Now 30,000 people are searching for “sleek KN Car Logo” learning it’s kia and half are probably bouncing off, but maybe half try to find the car they just spotted because they liked the way it looked. Join our Discord server Design Subreddits LISTģ0,000 people weren’t searching “what is the logo that is K.I.A”. Please report any posts which break these rules, to maintain the quality of the subreddit. No Candid / Non-Consenting Explicit / Sensitive ContentĬontact / Engage Moderators Appropriatelyįor full explanation of the rules see here. Shared work must have a comment for context and use the green "Sharing Work" flair.
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