![]() This offers SMS an advantage that other channels just simply don’t have when it comes to building urgency, so don’t worry too much about it. That point being: act now before it’s too late.Įven though this may seem difficult to do, remember that 98% of customers read SMS messages within 2 minutes of receiving them. Phrases such as ‘limited offer’ or ‘before Dec 31 st ’ are examples of using the right language to get your point across. In these scenarios, it is up to you to create a sense of urgency with your text blast. There are times, however, when being clear and concise won’t be enough to earn a customer’s click or conversion. If you use this formula for crafting your text blasts, you will be on your way to increased mobile user engagement. With such little wiggle room, business text messages have to get to the point as fast as possible, then offer a solution with an action that customers can take. One good aspect of SMS marketing in a situation like this is being restricted to using only 160 characters. ![]() That being said, when you do include a call-to-action (CTA) in a text blast, which you always should, make it clear what you are asking for. Due to the immediacy of SMS, unless you want your customers to take action within minutes of receiving your blast, you may want to wait before sending it. Part of keeping it simple is our next best practice: offer a clear, valuable solution. (keep it short and simple), remember it when crafting your text blast. If you have ever heard the expression K.I.S.S. As marketers, you need to meet their expectations in this area, if not exceed them. The reason customers love business text messaging is due to the simplicity of the channel. Our first piece of advice is pretty straightforward: make it easy. At this point, due to the opt-in system, your customers will already have agreed to accept your messages, so the first one you send is vital to solidifying your place on their screens. Now that you have begun your SMS campaign in earnest, the next step is to create a text blast to send out to your customers. Be sure to run a monthly campaign for the express purpose of adding new subscribers. However, it should be said that adding new customers to your SMS list should be a focus throughout the campaign. Once you have the kind of following you are looking for with your campaign, now is when the text blast will come into play. ![]() Read also: SMS Opt-in Best Practices for Increased Engagement ![]() Simply by offering something such as a coupon or special offer, you will be able to increase your SMS following and begin to pick up steam. ![]() A quick remedy to this is to offer incentives for signing up and opting in to your SMS campaign. The first challenge of mass text marketing is building up an active and engaged following. With this knowledge, you will be one step closer to achieving the goals of your SMS and overall marketing campaign. In this article, we are going to review 8 best practices for creating the perfect text blast. The next part will be crafting the perfect message (or text blast) to reach your customers and engage them well.įortunately, as mobile marketing experts, we have what you need to help get started. However, simply setting up a campaign is only half the battle. Once you have gotten your SMS marketing campaign, you may think that you are ready to hit the ground running and start converting more customers. ![]()
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